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Pressemelding: Rapala og Shimano skiller lag.

I følge en pressemelding fra Rapala VMC Corporation holder de og Shimano Europe BV på å avslutte sitt sammarbeid.
Shimano holdt av Rapala - snart historie.

Rapala og Shimano har hatt et utstrakt sammarbeid om distribusjon, dette sammarbeidet sprekker nå. I Frankrike, Spania, Sveits og Portugal avsluttes sammarbeidet allerede 1. juli 2020. Mens Norge, Finland, Danmark, Sverige, Grønland, Island, Litauen, Latvia, Estonia og Sør-Afrika følger etter 1. oktober 2020.
Hvordan distribusjonen av Shimano Citica blir etter 2020 er uvisst.

I disse landene har Rapala stått for distribusjonen (salg til butikker) av Shimanos utvalg. Her på berget kjenner vi dette som Elbe Normark, som altså nå mister sin eksklusive rett på å distribuere Shimanos produkter i Norge.

Tilsvarende slutter Shimano å distribuere Rapala i de landene Shimano eier distribusjonen, primært Sentral-Europa og Storbritannia. Shimano og Rapala fortsetter sitt sammarbeid i de landene hvor de eier distribusjonsapparatet sammen, men det ligger i kortene at det neppe varer evig. Dette gjelder primært i Øst-Europa.
Shimano Tekota LC - referansesnelle for trollingfiskere. 

Shimano og Rapala har gått hånd i hånd i hele 26 år, så det er ikke en kortvarig sommerforelskelse som nå går mot slutten. Hva konsekvensen av dette vil bli for oss i Norge er uvisst, i følge samme pressemelding har Shimano stått for cirka 10% av Rapalas omsetning i områdene det gjelder, og Shimano har utvilsomt et EKSTREMT sterkt merkenavn i Norge, kanskje det sterkeste av dem alle innen sportsfiske. Så dette er neppe en gledelig nyhet hos de norske medarbeiderne hos Elbe.

Du kan lese pressemeldingen i sin helhet HER.

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