Daiwa overtar selv distribusjonen av sine produkter i Skandinavia

Frem til nå har BIOS/ Nordic Outdoor stått for distribusjon til norske og svenske forhandlere av Daiwa. Dette ser det ut til å bli en endring på i 2015.

Det er neppe noen stor hemmelighet at Daiwa har mye bra utstyr, ikke minst endel haspel- og multiplikatorsneller av høy kvalitet. Det er dog ikke bare sneller de holder på med, noe du kan se på nettsidene deres http://daiwa.com/.

I mine øyne har problemet her i Norge vært at Daiwa i praksis har vært priset for høyt. Erkekonkurrenten Shimano (med ELBE som norsk importør) har riktignok omtrent like spinnville veiledende priser, men i praksis har Shimano sine artikler vært solgt godt under veiledende pris mange steder. Så i butikkene har prisene vært i Shimanos favør frem til nå, og kanskje dette skiftet i distribusjon kan gjøre noe med det. Å kutte ett ledd i distribusjonen bør i seg selv gi grunnlag for 50% reduksjon i utsalsgspris, og vips så er Daiwa priset der de bør være også her på berget. Jeg gelder meg i hvertfall over at vi potensielt kan få reell konkurranse mellom de to, selv om kun tiden vil vise hva dette innebærer i praksis.

Link til pressemelding:
http://www.angling-international.com/daiwa-boss-announces-direct-retailer-distribution-scandinavia/

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